We’re Always Paying—So Why Aren’t We Being Paid for Our Data

Today, we’re all paying for products, services, and access—not only with money but also with our personal data. Every online action, from what we buy to the ads we click, is tracked, collected, and analyzed. This data becomes fuel for big companies, driving their profits and strategies. But while our data is clearly valuable, we’re rarely, if ever, rewarded for it. Instead, we’re treated as a product, with corporations reaping the rewards of our digital presence.

Fairbuy is changing this equation, allowing consumers to gain rewards for their data and actions. Rather than relying on invasive tracking, Fairbuy rewards users through tokens when they voluntarily share data, offering a new model for today’s digital marketplace. This model doesn’t just reward consumers—it also builds a relationship based on respect and transparency.

Historically, shifts in consumer rewards have reshaped markets. Take credit card rewards, for instance: before the late 20th century, consumers received no benefits from their spending. When companies started offering cashback and rewards points, spending habits changed. Suddenly, consumers were being rewarded for loyalty, leading to lasting change in the financial industry. Airline frequent flyer programs, introduced in the 1980s, had a similar effect. By giving consumers rewards for repeat purchases, airlines increased brand loyalty and showed customers that their repeated business mattered.

Just as these changes transformed finance and travel, Fairbuy aims to transform e-commerce by letting consumers decide how their data is shared—and rewarding them for it. In this new model, shoppers aren’t just paying; they’re also getting paid back for their participation and data.