The Last Black Friday as We Know It

As we prepare for Black Friday 2024, one thing is certain: this will be the last Black Friday in the digital advertising landscape as we know it. In Q1 of FY25, Google will make third-party cookies optional, much like Apple did with iOS 14 in 2020, forever altering how advertisers track and target consumers online.

This change will reshape the 300-billion-dollar+ advertising industry, leaving advertisers scrambling to find alternative ways to accurately track 1 to 1 conversions, measure performance and maintain accountability.

For years, third-party cookies were the backbone of digital advertising, allowing marketers to personalize ads and, most importantly, track 1 to 1 the ads that led to sales. Now, with Google making them optional, advertisers like yours truly are facing a similar future like we did when Apple introduced App Tracking Transparency. 98%+ of consummers will opt out of Cookies and conversion attribution will take a massive hit, leaving a black hole where accountability and precision once existed.

And don’t get me wrong, consummers should definitley stop “being the product” like Zuck once descibed us all. Consumers should no longer be innundaded with irrelevant ads, just so that we line the pockets of the “walled gardens” of the industry. An industry that has been inherintly unfair for far too long and the world is taking this to the next step. Yes there will be pain for Advertisers and even a bit for Consumers, becuase the amount of irrelevant ads will abbundantly increase (yes, that is possible), just wait and see.

But there’s hope on the horizon. The industry will have to test new sollutions. Alternative sollutions. Fair sollutions. FairBuy.ai has spent the last 2.5 years preparing for this shift. FairBuy.ai ‘s Business Manager Ads platform bridges the gap between advertisers and consumers in a post-cookie world. And the most exciting thing for a Direct Response or a Performance Marketer like me, FairBuy.ai offers 1:1 reporting on ad attribution, giving advertisers the clean data we need to understand exactly which ads drive conversions. No more guesswork, no more guesstimates, no more 6-moths-later-MMM-reports, no more murky middle ground – just clean, precise results.

What makes FairBuy.ai stand out even more is the commitment to putting consumers at the heart of this shift. The FAIR in FairBuy.ai is beacause this platform gives back 51% of ad revenues to our users. This isn’t just about relevant ads, it’s about creating a fairer digital ecosystem, whone in which we’re all active, engaaged and rewarded members. Advertisers get real data, and consumers are no longer just passive targets; they’re active participants, earning rewards while engaging with content that matters to them.

As we say goodbye to the Black Friday of old, we’re also welcoming a new era of digital advertising – one where transparency, precision, and fairness lead the way.

LET’S GO!